HomeExpertsThe Colonization of Attention: Technology, Alienation, and the Struggle to Remain Human

The Colonization of Attention: Technology, Alienation, and the Struggle to Remain Human

Every age is shaped by its dominant tool. The wheel makes things move. The script transforms literacy. The hammer extends the hand. The clock extends the day. The press extends memory into a common world. The smartphone does something else. It does not wait to be picked up. It becomes the room in which a self learns what is worth noticing.

We live in a surrealistic world of constant change, required to adapt like butterflies in a storm—a world of butterfly effects; of the uneasy balance between free will and determinism; of weapons of mass distraction and mass deception aimed at consciousness itself; of the struggle to say what it still means to be human.

We are on the threshold of yet another revolution: to move things faster, to make us more efficient cogs in a more sophisticated capitalism. We face smart machines—a more elegant monster of Dr. Frankenstein. The digital revolution is now the agentic, AI-driven, microchipped “tools of progress, tools of empire” of the post-Information Age. They do not merely hyperloop our days. They colonize DNA and spiritual makeup and press us toward the posthuman. Our essence is being rewritten as cybernetic, though the existence that preceded this rewriting remains human.

Richard T. Arrighi writes as a man watching that room close over the household, the street, and the inner life—a postmodern flâneur cataloguing cybernetics and agentic technologies. He is a warning bell. He is not offering another theory of media, nor a restatement of Postman’s technopoly. He is keeping a record of what alienation looks like when it sits at the dinner table and walks past a child holding a flower.

The social-philosophical question is simple and severe: if attention is how a person becomes a self and how a people remains a people, what is a civilization doing when it auctions that attention by the hour? Plato asked a version of this in the allegory of the cave—how appearance is mistaken for reality, or worse, how reality is the cave we are born into. Call it the Truman Show condition: a life already structured as digital, and now “intelligently designed, artificially.”

Karl Marx would have recognized the new factory floor, though he would not have found a mill. He would have found a rectangle of glass that buys the hours after the whistle—the walk, the meal, the minute that used to belong to no one. What is extracted is not cloth. It is attention. What is produced is not an object the maker can hold. It is a self that cannot sit still.

Arrighi’s book is not a Marxist book, and it should not be read as one. Nor is it a glorification of the Luddites of the First Industrial Revolution. He is wary, in these pages, of those who would force the past into a single framework. The use of Marx here is narrower and older: the early diagnosis of alienation—the moment when living activity is separated from the person who lives it. Arrighi names the same wound without the German.

The happiest people he describes are “disconnected from the pursuit of money as a fulfilling life purpose,” “disconnected from obsessive perpetual consumption,” and “most importantly, disconnected from irrelevant news, drama, gossip, and fear.” They do not live on their phones. The screen, if they keep one at all, “doesn’t ever take precedence over their experience in the real world.”

Happiness, as I read it here, is close to Rousseau’s Natural Self: Émile before the state finishes its work, before the General Will demands surrender. Arrighi is not asking us to play at primitivism. He is asking us to question what education still means in an age when algorithms read us in order to decide what we consume and how we live. Slow down. Make the moment last. Or, as Thoreau put it: Simplify. Simplify. Simplify.

The work you will be reading is not a lifestyle tip. It is a claim about species-being: the human being as a creature who makes. “Men were put here to design, to build, to create, and to master a craft,” Arrighi writes. They were not put here to feed a machine that returns nothing but more machine. To give “your energy for free to a five-inch screen with nothing in return” is the newest form of unpaid labor. To live inside “165 different alternate realities” one did not design is to have one’s picture of the world outsourced. The algorithm, he warns, has one mission: to keep the eyes fixed on a screen, “staring at it completely alone.” Relations among persons are replaced by relations among images. That is what Marx called a fetish. Arrighi calls it a wasted life. The names differ. The theft is the same.

In this regime of living and consuming, are we not being fed by the knowledge/power matrix of the day—panopticon and synopticon—offered spin-offs, technological crumbs, amusing gadgets, and fantasy tools born from the womb of the military? The most advanced tools have almost always been midwifed by the Pentagon for C3I—command, control, communication, and intelligence—from the first computer to AI-powered drone systems to the prospect of AGI managing other AI systems. The question Arrighi will not let us evade is whether the newest tools still serve a human craft, or whether they are already rehearsing our replacement.

Azly Rahman

New Jersey

September 2026

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DR. AZLY RAHMAN
DR. AZLY RAHMAN
DR AZLY RAHMAN grew up in Johor Bahru, Malaysia and holds a Columbia University (New York City) doctorate in International Education Development and Masters degrees in six fields of study: Education, International Affairs, Peace Studies, Communication, Creative Non-Fiction, and Fiction Writing. He has written more than 350 analyses/essays on Malaysia. His 30 years of teaching experience in Malaysia and the United States spans over a wide range of subjects, from elementary to graduate education. He is a frequent contributor to scholarly online forums in Malaysia, the USA, Greece, and Montenegro.
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